The REDFi brand
Everything you need to represent REDFi correctly — the logo, the wordmark, our colors, and a few simple rules. If you're writing about us or linking to us, start here.
Logo
The REDFi logo comes in two forms: the mark on its own, and the full wordmark. Use the wordmark wherever there's room; use the mark only in tight spaces like app icons or avatars. Always give the logo room to breathe and never redraw it.
The wordmark
The mark
Writing our name
Our name is REDFi — one word, with “RED” in capitals and “Fi” with a capital F and a lowercase i. In the logo, “RED” is our brand red and “Fi” takes the surrounding text color. In plain text, just write REDFi.
Please don't write
Clear space & size
Keep clear space around the logo at least as tall as the “R” in REDFi, and don't let anything crowd it. Don't use the wordmark below about 80px wide (or the mark below 24px) — if it's smaller than that, it stops being legible.
Colors
Brand red is the one color that's truly ours — use it sparingly, as an accent. Everything else sits on clean neutrals. Please don't recolor the logo into any other hue.
Do's & don'ts
A short list that keeps the brand consistent — and keeps everyone on the right side of the facts.
- Use the logo files as provided, at full opacity.
- Give the logo clear space and a legible size.
- Describe REDFi as a financial technology company.
- Link to redfi.io when you reference us.
- Recolor, stretch, rotate, or add effects to the logo.
- Redraw the wordmark or change the RED / Fi split.
- Call REDFi a bank, or imply it holds a banking license.
- Use the REDFi name or logo to imply partnership or endorsement without written permission.
About REDFi
A short description you're welcome to copy when you write about us.
Boilerplate
REDFi is a financial technology company that gives global entrepreneurs and businesses a USD account, cross-border payments, and stablecoin on- and off-ramps through regulated financial partners. REDFi is not a bank; banking and payment services are provided by regulated partners.
Founded
2023
Headquarters
Panama City, Panama
Availability
Eligible customers in 86+ countries
Press & brand requests
Need a different logo format, a higher-resolution asset, or permission to use the REDFi name? Get in touch and we'll help.
Contact usThe REDFi name and logo are the property of REDFi. This page grants permission to use the assets provided here to refer to REDFi accurately and fairly; it does not grant any other rights, and it does not imply any partnership, sponsorship, or endorsement. REDFi is a financial technology company, not a bank.